Forum Posts

sumaiya zahan
Jul 30, 2022
In Fashion Forum
The peak of the traffic dividend is triggering a new transformation of channel sinking, and the emerging style of social new retail is a direct manifestation of this phenomenon. The agitation of capital and the addition of Internet players have made social new retail more or less the color of the "Internet +" model. It is foreseeable that it is only to continue to obtain traffic through social networking, rather than to truly change the industry. In essence, the so-called social new retail will eventually become a concept. We are currently seeing in the market, almost all new social retail models are using new concepts to win the attention of capital, and their essence does not change the retail itself. The so-called social phone number list new retail players are just using new concepts to continue to acquire capital and traffic, the key elements of the Internet era, and their essence has not really changed retail itself. Social new retail may just be a continuation of the "Internet +" thinking. The so-called social new retail is just a way and method to continuously obtain traffic through channel sinking. When capital is no longer concerned, when traffic dividends are no longer, the so-called social new retail may no longer have new charm. As a species born in the post-Internet era, how can social new retail jump out of the Internet-style vicious circle? Dominated by capital and traffic, social new retail is becoming cliché When the cost of traffic acquisition is getting higher and higher, it is undoubtedly a very good way and method to continuously obtain traffic through social networking. However, if traffic is only carried out through social networking, without actually reaching social new retail, then the so-called social new retail may be falling into a vicious circle of clichés. Wandering in the strange circle of micro-business and traffic, the shadow of the Internet has always lingered in it. In many cases, we will associate social new retail with micro-business, and even regard social new retail as a synonym for micro-business in the new retail era. This obviously greatly limits the development of social new retail, and begins to bring social new retail into the Internet-style vicious circle. Blindly using low prices and relationships to continuously obtain traffic, ignoring users’ pursuit of products The platform also needs to be inferior. For a brand new thing, social new retail may only jump out of the vicious circle of micro-business and traffic.
Social dividends are gone, capital is waning content media
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