Apr 05, 2022
In Fashion Forum
We just don't know to what extent someone Whatsapp Mobile Number List would have made that purchase without ads. This is the so-called selection effect. To measure whether an ad really works, you have to distinguish the 'selection Whatsapp Mobile Number List effect' (people see your ad, but already buy) from the 'ad effect' (people see your ad, and therefore make a purchase). . Selection effect In the articles of De Correspondent a nice lively example is given to explain selection effect. “Imagine for a moment that pizzeria Napolitana pays Whatsapp Mobile Number List three teenagers to hand out discount coupons. After weeks of flyering, one of the three turns out to be a marketing genius. Customer after customer uses the coupons Whatsapp Mobile Number List he handed out. The other two don't get it: how? After some insistence, he explains his trick. "I'm in the foyer of the pizzeria." Everyone understands that that teenager is not a marketing genius. A pizzeria doesn't attract more customers by handing out discount coupons to Whatsapp Mobile Number List people who order a quattro stagioni within five minutes ." Selection effect in branded SEA Clear story so far. The selection effect is deeply embedded in all advertising efforts, both on the Internet and offline. But quite frankly, the selection effect is most noticeable in a number of forms of Whatsapp Mobile Number List advertising, for example branded SEA (advertising in AdWords on one's own brand name). Because if you google bol, you go to , right? So Whatsapp Mobile Number List what's the point of advertising and paying for that person? The bol searcher is already planning to navigate to bol and uses Google as a simple way to avoid typing the entire URL and then clicks on the paid bol link. Waste of money? In this case certainly, but since Google also makes it possible for competitors to buy each other's name, you are actually condemnedWhatsapp Mobile Number List by them to buy your own name. Otherwise, Amazon.nl and CoolBlue will soon be at the top of the search results when you type bol. In that perspective, we sometimes advertise in order to maintain our competitive position. A defensive 'must'. Anyway, if you have few competitors, it is of Whatsapp Mobile Number List course a good idea to test whether you can do without branded SEA.