Jul 07, 2022
In Fashion Forum
A fundamental tenet of content marketing is that you need to keep your readers engaged. There are many ways you can do this, but writing content full of personality has proven to be one of the phone number list most effective. However, creating entertaining content can be a challenge. To make your next content shine, here are 13 easy-to-implement tips to give your writing more personality. Tell a good story People love stories. That's why we tell them since prehistoric people gathered around a fire. Whenever the phone number list piece you're working on seems dull or bogged down in hard facts and details, inject a relevant anecdote. The phone number list trick is to create a story that has both entertainment value and a message that coincides with the purpose (or mission) of your phone number list content. Do that and you'll probably keep your drive a little longer his blog, Be a Better Blogger, Kevin Duncan gives a good example phone number list of how an anecdote can be captivating. Elicit an emotional response Jonah Berger, author of the phone number list book Contagious, looked at the phone number list common factors among the most shared stories on social media. As detailed in an article in the Journal of Marketing Research, he analyzed 7,000 New York Times articles. In addition to finding that “good news” stories were shared far more often than “bad news” stories, Jonah also discovered something surprising. Stories that elicited an emotional response—even if that response was typically viewed as negative such phone number list as anger, frustration, or anxiety—are more likely to be shared than content that doesn't engage the reader's emotions. Ask rhetorical questions Rhetorical questions get readers phone number list to think for themselves, even if only momentarily, rather than just taking in information. When crafting rhetorical questions, however, a little goes a long way. Tossing your content with rhetorical questions can lead to frustrated readers who may feel questioned or not get the phone number list answers they want. A decent rule phone number list of thumb to avoid overdoing rhetorical questions is to include no more than two out of 500 words (and even those should be spaced out). Handled the right way, rhetorical questions are a powerful tool in a writer's toolkit. Think about formatting If your words are the phone number list paint, your shaping is the phone number list canvas - and no masterpiece was ever created on a napkin. Proper use of paragraph spacing, bold, italic fonts, and other devices such as bulleted or numbered lists can make your phone number list content much more pleasing to the eye, making readers feel like if the content is more interesting even if the words are the same.