Apr 02, 2022
In Fashion Forum
As a brand marketing manager, you have all kinds of exciting new technologies to explore. From virtual and augmented reality to artificial intelligence, machine learning, chatbots, and the fast-moving new social platforms that seem to pop up overnight, it's easy to dismiss an old classic like email marketing. E-mail. However, as marketing guru Neil Patel points out , "Email marketing is still ranked as the most effective marketing channel, beating out social media, SEO, and affiliate marketing. "If you thought about dismissing email marketing as a top priority for your brand, you would be making a big mistake. In defense of email marketing, Patel adds that email will always be in your control. Once you've built your list, there are no special algorithms or strategies you have to deal with to reach those people. Plus, marketing your email list is virtually free, aside from the employee data cost of any sending or design tools, and the ROI is still amazing – up to 4400% .Of course, there's a big problem with email marketing: most brands don't do it right. So let's take a look at the step-by-step process and best practices you need to follow to get the results you want from your email marketing efforts. How to Use Email Marketing Whether you're starting from scratch or taking a fresh approach to an established email marketing list, here are the steps you need to take to get it right.1. Build your listbuild your list It is impossible to start email marketing unless you have email addresses to market to. This is where many newbies make their first major mistake, sometimes trying to shorten the process by buying a pre-made mailing list rather than creating one from scratch. Not only is this a waste of money, but it's also a surefire way to get your branded emails flagged as spam by all major email providers.